Lab Blume is a lifestyle business focused on leveraging ASMR techniques to delight her audience. Lab Blume had developed an Android mobile app that allows users to randomize ASMR soundtracks for winding down after a stressful day of work.
After launching a major app update, Lab Blume was looking for someone to help them increase their number of active users to test the waters and generate recurring revenue by selling premium membership subscriptions.
After assessing the situation for Lab Blume, we have identified that the landing page of Lab Blume had a below-average conversion rate. We have designed and developed a new webpage for Lab Blume to optimize the user experience of site visitors.
Additionally, our team had stepped in to redesign the ad creatives and re-configure the settings of their existing Facebook ad campaigns.
- The conversion rate of the landing page had increased by over 350% after the relaunch.
- The number of active app users had increased from approximately 50 to 2,500+ within 45 days after deploying the new site with ad campaign optimization.
The CPA of their Facebook campaign had reduced by over 40%.