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Case Studies

La Prislilla Beauty

La Prislilla Beauty is a Hong Kong-based skin care service provider. Their team had launched a skincare consulting package for female customers as an attempt to diversify their revenue streams.

After setting up the internal processes to support their newly launched package, La Prislilla Beauty is looking for outside help to optimize their advertisement campaigns, so that their staff can focus solely on offering the best experience for their new customers.

Solution

Our team had re-designed and implemented a new lead generation campaign for La Prislilla Beauty on Facebook to drive people to enroll in their program.

To lower the cost per lead (CPL) of the new lead generation campaign, our team had designed an eBook for La Prislilla Beauty from end to end. The result of the new campaign is astonishing as the CPL was reduced drastically. Additionally, our team had implemented drip campaigns to nurture the captured leads, and significantly increased the number of customers enrolling in their new beauty program.

RESULTS

  • The cost per lead of the new campaign had reduced by over 65%.
  • Total number of subscribers of the official email list had gone up by over 250%.
  • The conversion rate of new leads had increased by over 30%.
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Lab Blume

Lab Blume is a lifestyle business focused on leveraging ASMR techniques to delight her audience. Lab Blume had developed an Android mobile app that allows users to randomize ASMR soundtracks for winding down after a stressful day of work.

After launching a major app update, Lab Blume was looking for someone to help them increase their number of active users to test the waters and generate recurring revenue by selling premium membership subscriptions.

Solution

After assessing the situation for Lab Blume, we have identified that the landing page of Lab Blume had a below-average conversion rate. We have designed and developed a new webpage for Lab Blume to optimize the user experience of site visitors.

Additionally, our team had stepped in to redesign the ad creatives and re-configure the settings of their existing Facebook ad campaigns.

RESULTS

  • The conversion rate of the landing page had increased by over 350% after the relaunch.
  • The number of active app users had increased from approximately 50 to 2,500+ within 45 days after deploying the new site with ad campaign optimization.

  • The CPA of their Facebook campaign had reduced by over 40%.

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William Opal Company

Founded in 2001, William Opal Company is a local jewelry processor specialized in opal refinement. With a global network of trusted distributors, the products of William Opal Company were sold to retailers across Japan, Australia, and Europe.

The official website of the business was launched back in 2014. However, Mr. William Wong, the founder of William Opal Company, believes that the performance of his website is not up to par, and the overall design of the website cannot embody the elegant craftsmanship of his work.

Solution

Our team had redesigned and redeveloped the website of William Opal Company. Maintaining a consistent brand image across the site and increasing the conversion rate were the primary objectives of the project.

In addition to the site redesign, search ads of William Opal Company were optimized to increase the quality of paid traffic so that visitors with higher purchase intent were directed to the site, resulting in a further increase of conversion rate.

RESULTS

  • The number leads captured via the website per month had increased by over 150%.
  • Conversion rate of SEM campaigns had increased by over 275%.
  • The cost per lead of the new campaign had reduced by over 35%.
  • The team at William Opal Company was highly satisfied with the new website’s overall design.
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James Fok Career Coaching

James Fok is a seasoned career coach with over half a decade of experience in the HR industry. His team offered digital courses, premium webinars, and coaching services to job seekers to help them secure interviews and land their dream jobs.

As the personal LinkedIn profile of James provides a significant amount of traffic to his team’s sales funnel, we collaborated with James to help him launch a content marketing campaign on LinkedIn.

Solution

Our team had produced a series of long-form digital assets for giveaway, daily educational content for audience curation, and engaged with the LinkedIn audience of James 24/7 to drive warm traffic into the sales funnel.

RESULTS

  • The conversion rate of promotional articles had increased by over 200%.
  • Sales of digital products had increased by over 175%.
  • The number of LinkedIn followers had increased from 24K to 46K within 60 days.
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